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Natural vision

Donnerstag, 1. Oktober 2015

The recent editorial of Loved & Found magazine which was inside my delicious goodie bag from last Friday´s Press Speed Dating event at LNFA, quoted the theory of positive uncertainty by American philosopher H.B. Gelatt and explored its incredibel relevance in rapidly moving times like ours where changing our minds will be the most important change in the future, and the hardest.

I´m the worst when it comes to making decisions so the approach to think uncertainty is necessary to come to a balanced conclusion about your future is very comforting! It takes off all the pressure and provides the flexibility to adapt to changes about your decisions as the results develop. So instead of worrying about the outcome it gives you room to focus on your future plans and to follow your vision!

Doing exactly that is newcomer homewear label von ERIKA, the joint venture of artist Tanja Deschner & photographer Christina Eckert who share a fondness for nature and the affinity to capture the beauty and calmness of local forests & wildlife in either pencil or through the lens.
The fusion of their styles is like a breath of green air for your home with cushions and other home fashion items featuring stunning oversized live drawings of wild animals & digital prints of their natural habitats. When I met Tanja at the LNFA event she was excited to tell me that she studied animals since she was a teenager and dan draw them from memory! The label´s attention to detail carries through everything they do including the use of GOTS certified materials and organic print colours.
von ERIKA´s pieces are created to comfort and to last and are pieces of art in themselves. I am most certain that is a future plan worth embracing!